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SureDone Multichannel E-Commerce
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    • We create solutions to help you grow.


      Helping you grow through Multichannel
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      •  General Information
      •  Managing Your Products
      •  Listing on Channels
      •  Managing Your Inventory
      •  Order Management/Shipping
      •  Managing in Bulk
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      •  Hosted Storefront
      •  Kits & Bundles
      •  Automating and API
      •  Partner Integrations
      •  Data Integrations
      Categories Served
      •  General Information
      •  Enterprises
      •  Brands & Manufacturers
      •  Apparel & Clothing
      •  Business & Industrial
      •  Electronics
      •  Jewelry
      Automotive & Powersports
      •  Capabilities
      •  Parts Compatibility
      •  Kits & Bundles
      •  Data Automations
      •  DCI/SDC/ASAP Integration
      •  Website Year/Make/Model Search
      Featured Integrations
      •  eBay
      •  Amazon
      •  Walmart
      •  Facebook
      •  Instagram
      •  Autoparts4Less
      •  Google
      •  Etsy
      •  BigCommerce
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      •  Marketplace-as-a-Service
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About SureDone

Customers First. Technology focused.
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  • About SureDone

Our Story

We thought we'd have our team and customers start off the conversation.

(hover your mouse over the text to pause)

Toys for Trucks

"The onboarding team is phenomenal and they really work to make sure that you know how to use their software before going completely live as well as answer and walk through any questions you may have. Additionally, the SureDone team takes customer suggestions and works with our team to help improve the use of the software, which is the best part."

- Toys For Trucks

Patrick Landers

"What's great about SureDone is that our staff structure is flat. If there's a better way to do something, whether it's our product or our processes, anyone can suggest an improvement and there will be a real discussion on how to make it happen because what ultimately matters is providing a great service for our customers."

- Patrick Landers, Product Manager, SureDone

Gizmo Traders

"SureDone is just as committed to our growth and success as their own growth and success."

- Gizmo Traders

Asen Simeonov

"The best part of my job? That is really a good question and to be honest, it is really hard to pick only one thing. Perhaps the first few things that come to my mind are teamwork, flexibility and diversity as they are embedded in everything we do on daily basis. With so many different customers, fields, industries and workflows, being part of such a great and creative team is wonderful."

- Asen Simeonov, Customer Support, SureDone

Shane O'Hanlon

"One of the best parts of working here is the opportunity to continually tackle and overcome interesting, complex technical challenges. It’s extremely rewarding to keep improving and growing as an engineer while solving real problems that users and businesses are facing in their daily lives, allowing them to continue to grow too."

- Shane O'Hanlon, Software Developer, SureDone

Natasha Sedlacek

"I like the satisfaction of being able to resolve complex customer issues as well as educate on how our customers can use the software to best suit their long term goals. Although part of my position is to teach customers, I often learn from them as well - whether it's something new about their industry or personality - so I know how to cater my responses in a way that is best for them digest. I also enjoy discovering interesting products our customers sell to put on my own wishlist!"

- Natasha Sedlacek, Customer Support Manager, SureDone

Jason Nadaf

"From the ground up we designed our software to be the most powerful and flexible e-commerce platform on the planet to accommodate any customer's need; it's in our DNA to bring this type of software to life and what gets me up in the morning is knowing SureDone is helping our customers grow, making their lives easier and pushing the internet forward."

- Jason Nadaf, CEO & Founder, SureDone

Performance Plus Tire & Auto

"We moved from Channel Advisor to SureDone and we were very nervous about adjusting and migrating. My fears were proven to be just that.. only fears. They did a deep dive on the special needs we had and made adjustments for us at a reasonable cost. They have been right there for us and EXTREMELY responsive to my questions and issues. Customer service team is right there for me and I found that the back and forth with Channel Advisor on issues was non-existent with SureDone."

- - Performance Plus Tire & Auto

Rohit Kulkarni

"Joining SureDone has turned out to be great decision for me. One of the great things about SureDone is its open and transparent culture. Senior Management is approachable and receptive to new ideas. They maintain a corporate culture that demonstrates high ethics and values as well as makes the employees feel appreciated, supported, and proud of their work."

- Rohit Kulkarni, Director of Onboarding and Sales, SureDone

Salvation Army

"Working with and for the customer after the contract is done is something that stands out to me about SureDone."

- Salvation Army

Chris Labatt-Simon

"I speak with a lot of customers and every one of them has figured out a different way to use SureDone. I love that our team has listened to them and created a product that is so flexible. And that really demonstrates our culture. Listen to the customer. Do right by the customer. That's really what I love about this place."

- Chris Labatt-Simon, COO/CFO, SureDone

Our Story

At SureDone, we believe there's a better way to manage Multichannel e-Commerce. A more valuable way where we can use advanced technology to improve our customer's business while not draining their profits. We want our customers to invest in their businesses. We win because we make our customers successful and ourselves successful as a result. What are we? Simply powerful multichannel e-commerce.

SureDone API

Our Founding

Few people grow up thinking they are going to start a business, but for SureDone's founder, Jason Nadaf, entrepreneurship was in his blood. After launching a mortgage automation company just before the market crash, Nadaf went back to his roots in SEO and website development. He had a friend with a motorcycle shop who was selling products on eBay but wanted a website. "Sure. Done," Nadaf said. Two weeks later, the site was number one on Google. Nadaf spent the next year creating the prototype for what would later become SureDone. And a company was born..


Automation Engine

Our Growth

Nadaf soon moved to New York City. While the original prototype for SureDone was a B2C play, he realized the real opportunity was in B2B and he pivoted. His friend's motorcycle e-commerce sales had grown from $300k to over $3 million and he had several customers. At a funding pitch at AlleyNYC, Nadaf met investors from New York Angels and was given the opportunity to present to them. The company received funding and invested into technology growth. Tight integration with eBay was added. The platform was enhanced. More customers were brought on. Additional funding was put in place. A second office was opened.


SureDone API

Our Roots, Today and the Future

Today, SureDone offers a suite of software solutions and both professional and managed services - but we keep close to our roots. While we offer capabilities for most any marketplace category, we continue to support our original and fastest growing customer base of automotive and motorsports parts and accessory brands, distributors and resellers. More importantly, we constantly remind ourselves of who made us successful. Our customers and our team. So we continue to be passionate about investing in all of them by delivering more features, better performance, and constantly striving to improve our already high level of customer support.

Our Management Team

Jason Nadaf Jason Nadaf Founder/CEO Jason founded, designed and created SureDone with broad expertise of the entire e-commerce technology market. As CEO and architect of the core platform, he is responsible for SureDone’s foundation including the product, the business and partner outreach. His product design and industry insight has been instrumental in the success of the platform and in securing partnerships with internet icons such as eBay, Alibaba, Google and Facebook. LinkedIn
Chris Labatt-Simon Chris Labatt-Simon COO/CFO Chris leads all non-development aspects of SureDone - sales, marketing, customer onboarding, support, professional services, finance, legal, operations and is responsible for process and efficiency building, fiscal management, and new revenue. His strong tech, strategic and ops background has led him to buy and sell companies and have positions as CEO, COO, CIO, CSO, President, VP, Board Chair and others. LinkedIn
Ryan Witt Ryan Witt VP of Engineering Ryan is seasoned engineering leader that has built teams in ad tech, networking and data science. He has successfully designed and scaled products with large infrastructures, and is responsible for scaling at SureDone. He's written software used by Facebook, Disney Interactive, Shopzilla, neuroscience labs at Caltech, MIT, Brown and NYU with prior positions as CTO, product manager & engineering lead. LinkedIn
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ABOUT US

SureDone® is a multichannel e-commerce platform for growing businesses, brands and enterprises. It provides product management, listing, inventory sync, order management (OMS) and e-commerce automation for sellers who use eBay, eBay Motors, Amazon, Walmart, Facebook, Instagram, Google Shopping Actions, BigCommerce, Shopify, Magento and more.

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