We tried Channel Advisor. They were expensive and we had problems with support. After moving to SureDone, we've never looked back. It's fast, it has the features I need, and the SureDone customer service team is right there for me. I found that the back and forth with Channel Advisor on issues was non-existent with SureDone.
We've got a lot of respect for Channel Advisor and are happy to compete against them. But we're a different kind of company and a different kind of product. Our focus is on reducing your workload and allowing you to focus more on selling your products and providing a level of care and support that makes you realize we're not just advisors, we're partners.
Unlike Channel Advisor, SureDone does not charge a percentage of your sales. We charge a fixed monthly fee.
We don't lock you into a one year contract. You can cancel at any time.
Be online in minutes, not weeks, using our step by step wizard. Or sign up for customized onboarding support!
FEATURES | ![]() |
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Pricing | Fixed fees. No hidden charges. No percentages of revenue. No contracts required. Cancel when you want. | Channel Advisor takes a percentage of your revenue from 0.5% (rare) to over 3%. You are penalized for growth. |
Onboarding / Setup | Be up and running on you first day - even via your mobile phone! Or sign up for a full service onboard. | Requires help from an onboard specialist and takes weeks or months. |
User Interface | Modern and flexible interface with built in functions for small sellers and mega-sellers alike. | Old and outdated - even their newest product. Highly inefficient and complex for small sellers. |
e-Commerce Product Management to store all of your channel data | FREE |
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Multichannel Inventory Management And Sync | FREE |
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Customizable Channel Templates | ||
FBA Inventory/Multi-Channel Fulfillment (MCF) Support | FREE |
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Integrated Shipping Labels | FREE |
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Amazon Buy Shipping | FREE |
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Leading channels like eBay, Amazon, Walmart, BigCommerce and Shopify | FREE |
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eBay Motors and eBay Auctions | ENTERPRISE ONLY |
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Facebook Marketplace, Facebook Shops and Instagram Shopping | FREE |
ENTERPRISE ONLY |
Google Shopping Actions, Google Shopping and Google Product Ads | FREE |
ENTERPRISE ONLY |
Flexible automation connections including EDI | ENTERPRISE ONLY |
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Integrated drop shipping | EXTRA $$$ |
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Year Make Model Plugin for BigCommerce, Shopify and the SureDone Storefront | NOT AVAILABLE |
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Open API to access every aspect of software |   |
LIMITED |
Serious sellers rely on SureDone. Manage listing, inventory and orders everywhere your customers sell online. Automate your repetitive tasks. SureDone is the leading channel manager for serious sellers in any category and with special features for automotive and motorsports.
Channel Advisor is a multichannel e-commerce platform that lets you manage your products, inventory, and orders across multiple marketplaces and web stores. They are a great platform, albeit very expensive with an aging and complex interface.
Great question! Channel Advisor has tried to shove everything, including the kitchen sink, into their platform, and it makes for a very complex product where many functions are never even used by most sellers - yet you still pay for them. They hit all of the checkboxes, but do they do each one well? SureDone, on the other hand, is focused on being REALLY good with product management, inventory management, order management, and automating as many functions as possible. We try to reduce your time to manage your sales as opposed to making you hunt for common functions in a complex toolset.
So when shouldn't you use us? If you need additional features like advertising capabilities built in. We don't have every bell and whistle Channel Advisor has, but we have all the ones you need.
We've got lots of respect for Channel Advisor. Good company, good product, and they've been around forever. Let's see...
SureDone was the only vendor that could offer a customizable solution to fit our needs. Its feature-rich tool set enables us to feed multiple warehouse locations to our one unified eBay marketplace making SureDone our eCommerce platform of choice.
SureDone is THE BEST CHOICE for selling on eBay, Amazon, and a custom tailored storefront! I've been with them for nearly 12 months and could not be happier! As an enterprise customer, they've lived up to my expectations in every way.