There are many reasons that someone would choose to sync their eBay and Amazon stores. It gives a seller the ability to show off their products on both platforms without needing to manage each of them separately. There’s no need to spend time manually editing and updating each store. In addition, a larger number of potential customers will have the chance to peruse the items you sell.
When a seller links two stores together, this is considered multichannel eCommerce. It’s also a great strategy to put in place for anyone who wants to grow their business online. With sales on several channels, rather than eBay alone, more customers can be reached. This is especially accurate when the integrations you choose relate to eBay and Amazon, both of which are monsters compared to other marketplaces on the Internet.
When you use an integration solution that shows your products on eBay and Amazon, you can access the customers that use either platform. This is a huge number of potential customers whom you might not find on other platforms. More than 197 million people visit Amazon.com on a global level in an average month. As of the first quarter of 2021, eBay has reached 187 million buyers, and that number is constantly growing.
No single seller will catch the eyes of all those people, but integration of the two platforms gives you a huge global reach compared to choosing one platform or relying on a separate eCommerce website to sell your stock of products. Because so many people use eBay, Amazon, or both, many sellers choose to exclusively offer their items through those platforms.
Sellers who already offer their products on eBay often move to integration with Amazon because it has an excellent opportunity for order fulfillment called Fulfillment by Amazon. The basic premise is that you send the products you will be selling to an Amazon fulfillment center, and when someone orders those items, they will be sent out directly from an Amazon location. Once the products are out of your hands, Amazon takes over.
The benefits of this are huge, especially when it comes to saving time and effort on making sales. Once your items are sent to Amazon, depending on whether you are a brand and are going through Vendor Central, or a reseller and going through Vendor Central, Amazon can take over components of the sales process. This can include customer service, tracking orders, and dealing with returns. Integrating eBay and Amazon gives you access to all of these benefits. Orders go out quickly and efficiently without any additional work on your end.
The first decision that needs to be made with eBay and Amazon integration is whether to use multichannel sales software or eCommerce software. This is an important decision and requires you to consider which option is the most beneficial for your business. In many cases, a multichannel software solution is the best option since the platform is already streamlined and ready to go.
Building a brand presence over multiple channels requires a lot of work, especially if handled manually. It’s far from uncommon for a business to fall behind on other important tasks with the company while trying to control the many small things that go into keeping each storefront current. Once you fall behind, it can be difficult to pull yourself back up. This is why it’s recommended to utilize the best software to succeed on multiple platforms as soon as you can.
One option for integrating stores on Amazon and eBay is to use storefront eCommerce software. Various popular platforms make this possible, including Squarespace, Shopify, WooCommerce, and others. Having options is useful, but it can also make deciding on a final platform a bit challenging. Most of the platforms offer a free trial or a demo but going through each of them can take up a large amount of time. Before doing so, it’s a good idea to think about which features are most essential for your business to narrow down the platforms you would like to test.
For example, for those who want eBay and Amazon integration, a wide number of eCommerce software solutions make that possible. Many of them also incorporate the option to see your current inventory level and check in on any price changes you have made.
However, some software options might offer e-commerce shipping features that can provide a more streamlined process for business operations, while others may integrate with a shipping service. A few of the software solutions may not even offer a means of managing product shipping. All of these small things need to be considered to get the best software for your needs at a reasonable price.
And keep in mind that, when using storefront eCommerce software, the vendor is generally focused more on their storefront with the integration to other channels as a secondary feature. They are not purpose built to manage multiple channels. This means that the integrations are often basic and just enough to get the job done. While this may be fine for smaller sellers, growing sellers will often find many features and capabilities lacking in this approach.
The quickest and easiest method of eBay Amazon integration is multichannel sales software. It acts as a primary hub where you can manage all of your products across multiple channels at once. When using multichannel sales software, it’s easier to begin selling on multiple platforms while gaining the benefits of a larger potential customer base than you can expect on a single platform.
SureDone is an excellent example of a world-class multichannel sales software solution. Sellers who use the software benefit from fully featured software that lets them add products, change prices, manage listings across all of their channels, and handle other necessities while having all of the data passed to eBay, Amazon, and any other eCommerce channels a seller uses. It makes things easier, quicker, and less stressful than manual control of two or more channels.
When using software like SureDone, a seller can manage their products, list items on various channels, control inventory, and work with shipping and order management. The software also offers a hosted storefront, advanced search options to search across products and orders, and bulk data management. In addition, custom fields allow you to enter and search across information like inventory storage locations, serial numbers and more. This is a scalable, robust, and incredibly fast solution for eBay and Amazon integration that you can count on.
Learn more about why eBay integration techniques are important when running an eCommerce business. Find out how to integrate with Shopify , BigCommerce , and other storefronts. Successful eBay businesses depend on inventory management, so make sure you are ahead of all your competition.
And learn more about how SureDone integrates with Amazon here.