Etsy Variation Listing Guide

Variations in Etsy are different than on the SureDone eCommerce Storefront, eBay and Amazon. Here are the main points you need to know about Etsy Variations:

  • All quantity (stock) is combined when sent to Etsy. Therefore, if you have 3 Blue, 4 Red, 2 Black, 9 are sent to Etsy but Etsy does not track how many you have of each variant.
  • Etsy only allows 5 images. SureDone will take the first 5 unique images from the parent and child SKUs to send to Etsy.
  • You can create up to two variants: Red-Medium, Red-Large, etc. Pricing can only differ on the first variant. If you want to charge a different price, it would be on the color since it's the first variant.
    NOTE: You have a higher percentage of overselling variants that are out of stock while listing two variants. Etsy only keeps track of the (for instance) Red shirts but does not separate quantity by Red-Medium or Red-Large.
    Due to this, SureDone does not suggest listing 2 variants deep
  • If you need to add a new variant (just received another size or color), Etsy doesn't update existing listings very well and you'll need to end the listing before modifying it.

Note: For simplicity, this guide assumes you already setup with Etsy and understand how to list a product on Etsy using SureDone. If you do not, please visit these links first:
Setup your Etsy account with SureDone
Learn how to list a product on Etsy

What are Etsy variations?

A variation is an attribute that changes from one version of a product, to another (such as color or size) – allowing sellers to list that as a single product with variations options within the listing. This can help keep your store organized and create a more professional feeling experience for your customers.

SureDone accomplishes this by listing the original product (or “Parent”) and then creating variations based off that (“Child”).

Setting up Variation Settings

By default your account can handle variations of size, color, and style. If you already use variations and import them, your account will automatically adjust to accept those variable fields. If you need to map another variable field, just follow these instructions:

1. Login to your SureDone Account

2. Go to Settings

3. Click on Selling

4. Select SKU Options

where to find SKU settings in SureDone
There will be a list of the variation fields already mapped.
variation fields
5. Select the fields you would like to add to the variable field mapping
add variable fields
Note: If you want to map to a field that does not appear on the list, you probably have to generate a custom field. If you need help we have a guide on How To: Create Custom Fields 

6. Click “Save Settings”  

Save Settings


Creating Variations

1. Login to your SureDone Account

2. Go to editor

SureDone Editor Button

3. Create a draft of the parent listing

                A. Click “add item” under “Items”
add item in SureDone
B. Fill out all the necessary product information (see How To: Add A New Product)

                Note: You must include a value in the variable field(s) in the parent item (i.e. if you are varying color, you must assign one of those colors to the parent, as well as the children). If a field is left blank in the parent, you will not be able to vary that value for the children.

C. Click “Create Draft,” NOT “Add Item"

Create Item Draft
4. In that item, click “create variation” at the top of the editor
Create Etsy variationAt this point you will be editing an attribute. You should see the parent, as well as any existing variations. You’ll notice that the SKU is the same, but that the Unique ID (guid) is followed by a number. This is important. The SKU must be the same (this is how the child is associated with the parent) but the Unique ID must be completely unique.
SKU vs guid for eBay variations in SureDone
5. Change the variable information
edit whatever field you are varying
Note: The only fields that you can vary are those set up in your variations settings (see the first part of this guide), the price, the stock, and the image. Any other information will not be variable (the listing will just use the information from the parent – even if you change their value).


6. (Optional) change the photo for your variation

A. Click “Change” in the image manager
change item image in SureDone
B. Click on “Upload Image” to upload an image from your hard drive or select “Input” at the bottom to use a hosted image via the URL
Upload image from computer, or use internet URL for listing
C. Special note for images, if you are going to vary the picture, make sure that image matches with all other images of the same variation. (i.e. if you are going to list a dress that come in red, black, and blue each in S, M, L; then make sure you use the same image for each of the red dresses). The best way to achieve this is to create all the variations that go with a single image at once (i.e. create the S “red” dress variation, then the M “red” dress variation, then the L “red” dress variation, then and only then move onto the black dresses – this way you only have to change the photo once).


7. Check “Skip eBay”, “Skip Amazon”, "Skip Etsy", Skip all other channels you currently have active – Note: this is very important; if you skip this step, Etsy (and eBay/Amazon) may attempt to list the product individually. It is important that you skip Etsy for now.
skip eBay in SureDone
skip Amazon in SureDone

8. Press “Enable Item” at the bottom of the page, this will enable it as an attribute
Enable Item in SureDone
9. Repeat steps 4 through 8 for every additional variation

10. Once all of the variation-children are made, go to the parent listing by click on it at the top of the editor

Click the Parent SKU
12. Once ALL of your variations have been created click “Retry Channel Relist”
10-b. If you come back and want to activate the listing at a later time, you can always identify the parent by typing in sku:######## into the editor (where ####### is your item’s SKU). The listing without a separate Unique ID will be the parent.
sku search in SureDone - Parent and 3 children
Note: Etsy has a hard time syncing new variations after the initial listing, so it is very important that you have all your variations built for this one.

13. To ensure that the variations are also live on your Storefront, click “Enable”

Enable Item in SureDone

To better understand how variations work in SureDone, this should help make sense of what needs to take place while creating variations.

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