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Creating a New Amazon Listing

This guide will show you how to add a listing to Amazon. It is intend to give you the simplest steps possible. There will be links to other guides throughout if you want to go more in-depth on a particular feature or subject.

Amazon has several different ways to list, the three most common will be covered in this guide:

1. Listing using an ASIN (Amazon Standard Identification Number)
2. Listing using a UPC (the same for EAN, ISBN GTIN)
3. Listing using a UPC Exemption/Brand Registry.
The following information is required to list a product on Amazon:

1. Title
2. Price
3. Brand
4. Condition
5. Standard Product ID*

*Amazon always requires some sort of standard product id, this would be the ASIN or UPC/EAN in the first two options and a model number or style number in the third option. We will get more into this in the individual sections.

Listing using an ASIN (Amazon Standard Identification Number)

1. Click New Product under the Products menu.
2. Fill out the General product information.
  • The required information in this section is:
    • Title
    • Stock
    • Brand
    • Condition
  • Additionally, we recommend:
    • Condition Notes (if the product is not new)
    • SKU (if not using the SKU generator to automatically assign your SKUs)
3. In the Amazon section, enter the ASIN.
The ASIN can be found on the Amazon product details page of any product, using the ASIN Listing Loader, or from various lookup tools online.
4. The only other required information is the Title and Price.

Note: This information is automatically populated from the General section. If you'd like to change it everywhere, edit the title or price at the top of the page. If you'd like to specifically change it on Amazon, you can enter the information here.
5. Hit the + Add button locked to the bottom right corner.
6. Come back after 30 minutes and check the results.
This is important!! Amazon cannot update in real time, so any errors will be displayed in your history.


Listing using a UPC, EAN, or GTIN Identifiers

For simplicity sake, we will be referring to this identifier as UPC throughout the guide, but the process follows for EANs, ISBNs, GTINs, ISBNs, etc. These codes are generally available on the manufacturers website, the product label or by scanning the bar code.

The first thing you will want to do is go to Settings Channels Amazon Options set UPC Field Mapping to whichever identifier you will be using to list. The default is UPC.
For example, if you list with ISBNs, just change this to ISBN place your ISBN into the UPC field when listing (we get to that in a minute).

Beyond that, you also want to set up your Product Detail Fields and other Amazon XML Mapping. Both of these should be one-time setup and for all listing going forward, just skip to the steps below.

1. Click New Product under the Products menu.
2. Fill out the General product information.

  • The required information in this section is:
    • Title
    • Stock
    • Brand
    • Condition
  • Additionally, we recommend:
    • Condition Notes (if the product is not new)
    • SKU (if not using the SKU generator to automatically assign your SKUs)
3. Enter the UPC value in the bottom right
4. Go to the Amazon Section and fill out the information there:
  • Required: Title, Price, Amazon Sub-Category
    • Remember that the Title and Price automatically pull the values from General unless you overwrite them.
  • Recommended: Amazon Search Keywords
    • You can have up to 5 keywords, separated by an asterisk (*), each can have at most 50 characters.

5. Enter the Amazon Sub-Category
  • Select the Main Category
  • Enter a keyword to filter down the list of sub-categories
  • Select the sub-category that matches your product the Category ID will populate automatically
Pro Tip: If you find yourself listing in the same categories frequently, write the numerical codes on an index card and keep that on your desk so you can quickly key them in. As long as the number is filled out, everything will list properly.

6. Enter additional product information in the Custom Fields section.

Tip: Every Category has different required and optional product details, to figure out which fields you should be submitting and how to set them up in SureDone, read this guide on Amazon Product Details.

7. Come back after 30 minutes and check the results.
This is important!! Amazon cannot update in real time, so any errors will be displayed in your history.

Listing using a UPC Exemption

Listing your products using a UPC Exemption is the exact same as the instructions above, except for the UPC! Instead, you will need to submit a Registered Parameter that Amazon grants you to avoid using UPCs, can you read more below.

In some cases, Amazon will allow you to list without a UPC or an ASIN. Their are various reasons that you can be exempted, the most common being that you are a private label manufacturer of the products or proof that the manufacturer does not assign their product UPCs. In order to do this, you have to get special approval from Amazon.

Amazon has been tightening up on this policy over the past few years, so exemptions are becoming harder to get. However, if you are a Private Label brand listing your own products, you can apply to join the Brand Registry. If approved, you will be able to list your products without a UPC, using a PrivateLabel Exemption.

Note: Even if you have a UPC exemption, you are still required to use a Standard Product ID to list your products. Examples of these Standard Product IDs can be found on the Brand Registry page and include things like Part Number, Style Number, and Model Number. The good thing is, since you make the products, you get to pick the ID you can usually just take whatever SKU you use and assign that as the Part Number, etc.

Once you have an exemption, listing your products is almost identical as the instructions above for Listing on Amazon with a UPC. The only difference is that you have to set up a custom field which contains the exemption parameter to submit to Amazon and map a different field for your Standard Product ID such as Part Number, Style Number, etc.

Before you begin, you need to identify what type of exemption you have. Most, especially from the brand registry are PrivateLabel, but other options include, Specialized, NonConsumer, PreConfigured. If you are unsure, contact Amazon Seller Support from your account.

To set up your exemption follow these steps:
  • Call it something recognizable, like Amazon Exemption
  • The field should be a standard varcar with displayed = False.
  • If you list all or most of your products with the exemption, you will probably want to set a default value for the field, so that it automatically fills in when you create a new product.
2. Go to Settings Channels Amazon XML Mapping
3. At the bottom of Universal Product Details, map your new custom field to RegisteredParameter, which is found all the way at the bottom

  • Select this at the top:
  • Find this at the bottom:
4. You'll also want to map your Standard Product ID here under the Amazon XML Mapping.5. Once this is set up, you should list the same way you would List with a UPC. If you ever want to list something without the exemption, just clear out the value in that custom field.
Bulk Tip: If you are listing in bulk, you should include the custom field you created with your exemption parameter, this is because the Default value isnt filled in until the product is created. If you add new products and forget this, it will not send the exemption to Amazon the first time just do action though, and it should go just fine.

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